Introducing the new American Express I.T Cashback Card
I.T is a popular clothing store in Hong Kong that targets the young adult demographic. For this microsite I was tasked with crafting a design that both reflected the prestige of the American Express brand and the unique sophistication of the I.T brand. I was responsible for both the UX and UI of the site. The site's purpose is to drive new applicants by highlighting the exciting welcome offer, privileges and benefits that come with the American Express I.T credit card.