The new face of Prudential of Taiwan's website
Prudential is one of the largest financial services institutions in the world. For this project I worked together with Prudential of Taiwan to revamp their website. The revamp involved refreshing the look and feel with their new brand guide, emphasizing the lifestyle aspect of their brand and creating a responsive design accessible across mobile devices.
The result is a highly visual, modern and more dynamic design aesthetic that conveys Prudential's commitment to providing products that help customers plan for a long and bright future for their families. The homepage features stories, videos and editorial content that all work together to enhance their product offerings.