American Express

I.T is a popular youth clothing brand and store in Hong Kong. In 2016, American Express teamed up with the retailer to launch the American Express I.T Cashback Credit Card, targeted at its young adult consumer market, and I was tasked with designing the microsite to support the marketing campaign. The site's main objective was to generate new credit card applications by highlighting its welcome offers, privileges and benefits. The design process involved creating wireframes, high fidelity mockups and interaction design.